About us..
How it all started
Re:Designed est. 2003 - Crafting Timeless Leather Handbags
Established in Denmark in 2003, Re:Designed is synonymous with quality leather handbags. Our passion for slow fashion drives us to create enduring designs in patinated leather. Each design is meticulously handmade in collaboration with skilled artisans at our Danish headquarters. Quality is at our core, evident in every collection featuring soft grained leather with a patinated finish that only grows more beautiful with time.
Re:Designed - A Journey in Fashion
Re:Designed was born out of a shared passion for fashion. Founded in 2003 by Allan Feder and a partner, it began as a dream to create something new. Little did they know how far it would go.
In 2003, the company started with the idea of distributing clothes from the Italian brand 'Dixie.' Both founders had extensive experience in the fashion industry, with one managing orders and shipments and the other handling budgets and invoices. This dynamic duo laid the foundation for Re:Designed.
Growth and Evolution
Initially, all operations were run from their homes, with garages serving as makeshift warehouses. As demand grew, accessories like watches and handbags became a significant part of their offerings. In 2004, the company welcomed seven new team members, and by 2005, they had outgrown their garages. Shipping containers were brought in to accommodate the expanding collections.
In 2006, a 600 m2 warehouse and office were built, marking a significant milestone in their journey. In 2015, Allan bought out his partner, leading to the brand changing its name from Dixie to Re:Designed est. 2003. The essentials collection, launched in the same year, became a best-seller and the core of the brand, known for stylish, minimalist designs in quality leather.
A Fresh Beginning
In April 2017, Re:Designed relocated to Kometvej 8B in Horsens, Denmark, completing the transformation of the former Dixie. This move marked a fresh beginning for the brand.
Re:Designed is a love story of enduring quality and functionality. Our designs embrace the principles of slow fashion, combining timeless aesthetics with exceptional quality. With a presence in seven countries, our key focus is on QUALITY LEATHER. We take immense pride in our bestsellers, crafted from durable yet supple leather that resists wear and tear, ensuring these timeless pieces never go out of style.
Founder and CEO: Allan Feder
Our Bestsellers
Fun fact - this bestseller has followed us for 10 years, and it is still one of the best selling styles in our collection.
Our bags are really made to last.
Our office dog
Meet Prada
Prada likes to sleep and bark at the mailman, but what she loves the most is to sleep on top of all our sample bags.
Love and care
Prada takes care of the office and makes sure that everyone is doing their jobs, especially the mailman.